And, Because it Will

The artists labored in obscurity for decades because this was their chosen profession. They remained nameless except to a handful of fans, geeks and enthusiasts who respected their  skills and studied their exceptional work. Fame and fortune could not even be imagined, and when most began their careers the dream of a steady job was as good as it gets.

For decades, the animation industry could hardly be considered a real job. It was a strange and quirky profession that attracted odd balls who couldn’t seem to find a place in the real world. I can only imagine the many parents who reacted with alarm when hearing their son or daughter might be considering a job in the cartoon  business. However, animation geeks are passionate about their art and are not easily deterred. In spite of warnings from family and friends they packed their bags and headed for the cartoon factories in New York, Florida and Hollywood.

Believe it or not, animation requires a measure of talent and discipline. The ability to give life to a sketch and create a stunning performance is not easy. The fact that this is accomplished using only pencil and paper is something I’ve always found incredible. It was this special magic of moving drawings that drew me inextricably into the cartoon business and motion picture animation became a part of my life forever.  

I’d venture most of us here have a fair knowledge of animation’s history. However, it’s the future of this incredible medium that’s a cause for concern. This is not to say that the future is bleak because that’s not exactly the case either. There are probably more animation artists employed today than at any time I can remember. Animated feature films account for more than the lion’s share of profits the studios garner each year. As a matter of fact, you’ve a better chance of earning your money back if your movie is animated rather than live-action.

So, what’s the problem?

Animated motion pictures clearly have value. Consider the new players continually moving into the animation arena. Studios and producers who never considered this end of the business are now rushing for a place at the table. Why? It’s because animated features make money. Animated properties have value. Sadly, the creators, the artists who make the product have little value. 2D was the first to go, and one day 3D will follow. It’s not difficult to see the plan. When you no longer need a Milt Kahl or a Frank Thomas to make an animated movie the producers have gained clear leverage. That means the animated motion picture can be outsourced to any competing studio in the world. And, because it will. Sadly, that day is fast approaching.