I don’t know who took this famous photograph or why. Clearly, it was taken at the Walt Disney Hyperion studio back in the thirties. A very nattily attired Walt Disney is posing for a photo outside his office. You can clearly see that young Walt was a dapper dresser in those days. The shadow of Mickey on the wall was clearly an inspired touch.
My pals and I stumbled across this vintage photograph while prowling the lower level of the Roy O. Disney Building back in the eighties. Disney’s Photo Archive was located in the basement in those days and rarely had visitors. Once my pals and I learned we were allowed in, it was like finding a candy store. Needless to say, there were photographs we had never seen before. For some odd reason the photographs seen in Disney books and magazine articles are often the same. I can’t tell you how many times I’ve seen the same historic Disney photograph used again and again. Why didn’t they simply sift through this amazing archive, we wondered? There was a wealth of material just waiting to be found.
We found this vintage photograph of young Walt Disney and quickly fell in love with it. Could we possibly obtain the negative, we inquired? We wanted to send it out and have enlargements made. Even though this was for our own personal use, the Disney’s Photo Archive quickly answered, “no problem.” This was in the early eighties before the mouse house had become encumbered with corporate bureaucracy. The negative was sent out and we quickly received several enlargements that we sent to Art Props to be matted and framed. Before long, each of us had a beautiful vintage Walt Disney photograph on our office walls.
Well, you can probably guess what happened next. Executives from Disney Consumer Products came strolling by and quickly noticed the beautiful framed Disney photograph. Their eyes lit up and the sound of cash registers echoed in their ears. This was clearly something that could be marketed, they smiled to each other. Ka-ching! All of a sudden, the forgotten negative in the Disney Archive had become important. Very important. The poster created by the Disney Company was given a warmer tint and the designers added Walt’s name in a vintage font. It looked pretty cool and I even purchased a poster myself. I even had it matted and framed much like my original.
Perhaps you’ve even seen the vintage Walt Disney poster while shopping for Disney collectables. I gotta admit it’s a pretty cool poster. However, every time I see one I simply have to laugh. Where do these clever executives come up with such nifty ideas? I guess the answer is they’re simply brilliant. After all, aren’t most executives?